Geysir store


Inspired by Iceland’s history of craft & knitwear


 Even if you’d rather spend your time experiencing the amazing gushes of hot water from Strokkur, the Geysir Store will ensure that you indulge, even if you don’t typically enjoy shopping. As for the die-hard shopaholics, the Geysir Store at the Geysir Centre is a paradise indeed.

Within only a few years the Geysir clothing brand has established itself as one of the leading fashion brands in Iceland under the creative vision of head designer Erna Einarsdóttir. Erna graduated with a master’s in fashion design from Central Saint Martins, London, in 2012 and joined the Geysir team in 2013. Since then the brand has grown steadily, adding more pieces to its ongoing women’s collection every year, with the latest addition being wool jackets and menswear pieces, and introducing bedsheets into the home collection in late 2017.

Uniquely balanced between tradition and modernity, Geysir takes inspiration from Nordic city life and culture as well as Iceland’s history of craft and knitwear. The brand’s ambition is to design everyday clothing with character; pieces that tell a story through every thread. With locally sourced yarns mixed with quality fabrics from around the world, each piece can be perfectly woven into any wardrobe.

The Geysir Store itself was designed and built in the spirit of sustainability. The interior is made from recycled materials, diverse tools and wooden bits and pieces collected from old and abandoned farmhouses. The ambience is charming and relaxed, making your shopping experience a memory in itself.


geysir • • www. •  +354 519 6020